Churn Prevention ROI Calculator

1. Inputs:

   • Current monthly revenue
   • Churn rate before using the service
   • Expected churn rate after using the service
   • Cost of the churn prevention service

2. Outputs:

   • Revenue retained due to reduced churn
   • Net profit from using the service
   • ROI percentage

Formula for ROI

ROI(%)=(Cost of Service/Net Profit)×100

Where:

• Net Profit = (Revenue retained due to reduced churn) – (Cost of the service)
• Revenue retained due to reduced churn = (Current monthly revenue) $\times$ (Churn rate before – Churn rate after) $\times$ Number of months